The client, a mid-sized for-profit university located in the western United States was looking to increase the number of applications for undergraduate admission, while reducing cost per applicant. 

The client integrated IP Device Marketing as part of larger outreach campaign that included both direct mail and email. 

This combined campaign targeted households of approximately 14,000 likely students who were modeled based on ACT/SAT score, location and high school graduation date. Students were delivered ads with appropriate scholarship offers based on their ACT/SAT scores.