The client was a Technical College looking to increase enrollment. Specifically, they wanted to target undergraduate students that had previously completed credits but still needed to finish.
They targeted CRM data for students who expressed interest, and may have attended some collet but didn’t finish. IP-Targeting was the only digital element used by the client. It ran in conjunction with a direct mail letter inviting the students to come back to finish their degree.
Using our IP-Targeting system our client saw an increase in CTR, Conversions, and Response rate. Making it a successful campaign.