The client is a nationwide distributor of home gym equipment. The organization turned to targeted advertising after experiencing a decrease in their PPC and SEO conversions. With their PPC cost doubling per year, they needed to find alternatives that were more cost-effective and produced better conversions.
We implemented an advertising campaign after analyzing the last 2 years of the client’s sales. Based on this data, we created a targeting profile focused on 33,048 households in their key markets of TX, CA, and FL.
The campaign produced 804,363 impressions and 2,951 clicks. The client identified 17 confirmed conversions, with an average value of $900.