The client was a national brand that primarily works within the home improvement industry came to us and wanted to test the efficacy of our platform. They consistently ran direct mail and when they learned how Digital Direct Mail complimented their direct mail campaign, they were excited to see how it would increase conversions and revenue.

• Target group of 48,000 addresses received physical mail piece and digital ads
• Target determined based on the age of home, home-ownership, and household income
• Over 2 million impressions served
• 40x per IP address frequency