The organization had hundreds of appointment slots available within the last quarter of the year. With a minimal advertising budget, the organization had to engage previous customers for routine maintenance services as well as sell the excess inventory of tank-less water heaters before the end of the quarter. We implemented a targeted advertising campaign directed at the household addresses of the organization’s previous clients. We then scrubbed this client data against our proprietary technology to deliver online display advertisements to specific customer households. Through our online display campaign, we were tasked to fill all available appointment slots for the remaining 74 days of the year.
The client is thankful we facilitated by its goal by allowing them to engage the specific households they know have a higher probability to convert and removing the noise and wasted impressions that most advertising platforms don’t.