The client is a 501(c)(3) nonprofit dedicated to eliminating preventable colon cancer death and suffering by increasing screening rates through education, advocacy, and health systems improvement. 

The client’s work includes advocating for funds and for uninsured and under-insured people to get screened. Funds raised by them come in the form of individual gifts, corporate contributions, and grants. 

The client integrated IP device targeting as part of a larger outreach campaign that included direct mail and targeted push advertising to potential donors’ home PCs. Forty-four percent of the list of likely donors was included in the online display campaign and 56% was not targeted.