The client was a private school looking for a way to increase enrollment. They had a very specific target audience: conservative Christians with more than one child in the home within a radius of 10 miles of the school.
We acquired a list of households matching the client requirements and targeted the list with direct mail and IP device targeting. 100% of homes received direct mail and 60% received direct mail and IP targeting.
Using our IP-Targeting system our client grew enrollments by more than 30% over the previous year and generated a 40x ROI on ad spend while reducing cost of acquisition.