Lifetime Customer Value
In our last post, we discussed Customer Acquisition Cost “CAC”. A related and similarly important number is the Lifetime Customer Value “LCV”. Only when we
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Invocabo is a direct response marketing agency headquartered in Nashville, TN. We help our partners acquire clients who spend more, stay longer and refer others like themselves through the use of proprietary predictive behavioral modeling and patented IP device targeting advertising technologies.
Customer Acquisition Cost
One of the most important metrics in any business is the cost of acquiring a new customer. Usually this is the most expensive item in
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