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Invocabo is a direct response marketing agency headquartered in Nashville, TN. We help our partners acquire clients who spend more, stay longer and refer others like themselves through the use of proprietary predictive behavioral modeling and patented IP device targeting advertising technologies.

Enough Already About Cost

Microsoft’s massive layoffs, (despite great margins, fantastic sales growth and a soaring stock market), suggest management is worried about the future.

Lifetime Customer Value

In our last post, we discussed Customer Acquisition Cost “CAC”. A related and similarly important number is the Lifetime Customer Value “LCV”. Only when we

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